Who we are

A group of talented individuals from around the globe
who love working with each other.

Who we are

Deliver insanely great returns on enterprise data

We have a simple idea: Get the right insights to the right person at the right time - automatically.
It's like the nervous system of an enterprise.
Building digital businesses, again and again

A team of serial founders

I met Patrice on a cold winter evening in the late nineties. We were having an early company Christmas celebration. Patrice just started his apprenticeship at Namics, our digital agency.

At a partner event at around the same time, I met Toni. He was working for Obtree, a content management company.

A couple of years later, we went on to found our next company: local.ch, which in turn became Switzerland’s largest web property. There we met Felix, who only joined us on the condition that we create another company after local.ch.

We did. Two, in fact. The first was Memonic. We invented Evernote, an online notebook, before Evernote was even created. But then, in the consumer space, you simply have no chance against a better-funded American rival.

This was the case even though we had better features. For example, having your notebook notify you with relevant updates with your topics of interest.

Using all that we've learned, we started to build Squirro with a simple insight: Enterprise Data is broken. 99% of all enterprise data generated is never used beyond primary use.

It is like buying a new company car, driving the car once from the dealer to the company garage, and then throwing the key away. A bad investment. Yet this is how today most companies deal with data.

This is the problem Squirro addresses: Turn this data into actionable insights.

On this journey, we are joined by a team of fantastic colleagues. Shivani, Wiktor, Saurabh, and Miguel have been with us for more than five years.

Why have we stayed together for so long; especially in this fast-paced startup world? We’re simply fond of each other. And on top of that, we are joined by another 40 talented colleagues from three continents.

How do we make that work? This is a serious and fascinating challenge – build the world’s first true insights engine – and we do it with a few commonly shared rules.

Dorian Selz,
Co-Founder and CEO of Squirro

What gives Squirro the best chance for success?

Our Values

Great things happen when great people team up. At Squirro, we have one common principle: To do the right thing.
Adding to this a few shared values are all we need.
When delivering our service, we care deeply about these values:


We earn the trust of our customers every day. We keep their data safe.


We’re passionate, innovative, and continuously improve to get the best insights from data.


We help our customers to get value from data. By growing their business, we grow ours.


Squirro Ground Rules

Rule 1

Customer first

Rule 2

Great people make a great team

Rule 3

 The solution is the team

Rule 4

 Getting things done

Rule 5

 Long term over short term

Rule 6

And yet we count the time in months not years

Rule 7

We're optimistic & focus on the real issues

Rule 8

Creativity and communication are key

Rule 9

 Errors are ok, if...

Rule 10

Be nice

Some companies have built their value statements around terms like “Respect, Integrity, Communication, and Excellence”. Often, this was done disingenuously. Enron did this, so did Swissair... In those cases, the written values had little to do with the real values of the organization.

So we don’t mind if you don't know our value statements by heart. We strive to live by our values – every day.


Squirro’s Vision

Squirro provides the right insights at the right moment in context of your workplace – automatically. We build the insights fabric for the enterprise and our solutions act like the smart assistant in the B2B environment.


Our Mission

We want to deliver tremendous returns on enterprise data: Squirro provides customers with the right information, at the right moment, at the right place – automatically. We do this by enabling our customers to turn unstructured data into relevant insights and practical actions. Thus, Squirro is becoming a critical component for companies in their quest to get the right insights at the right time and act on them. We call this Augmented Intelligence emphasize the fact that we augment humans in doing their jobs better.

about us

Meet The Management Team

Dorian Selz

CEO & Co-founder

Toni Birrer

CTO & Co-founder

Patrice Neff

Chief Customer Officer & Co-founder

Miguel Rodriguez

Chief Sales Officer

Samuel Kleske

VP Delivery

Fredrik Rydius

Head of Finance