Squirro Content
Marketing Solution

Creating the content that customers want

Squirro Content
Marketing Solution

Find, build and share the content that drives success

Content is at the core of any marketing campaign and Squirro’s new Content Marketing solution helps you provide your customers with engaging content in several ways. By analyzing the client interaction with existing content and the subsequent effect on sales, Squirro will automatically recommend to you the most valuable content for any individual client or segment.

By processing relevant publications and data sources, our Content Marketing solution serves you the contextual research you need to develop the content your audience will find most valuable.

Analyst Report

Read Gartner's Magic Quadrant for Insight Engines

It is with great honor and pride that Squirro announces its addition to the Gartner 2021 Magic Quadrant for Insight Engines as a Visionary. In this report, Gartner recognizes our Completeness of Vision and Ability to Execute.

WHY SHOULD YOU DO MORE WITH YOUR DATA ASSETS?

Relevant KPIs to take into account:

longer, on average, 
to write a blog post compared to 2014.
Source: Orbit Media Solutions

of marketers say
content marketing increases engagement and volume of leads.
Source: Content Marketing Institute

expected global content 
marketing revenue growth through 2021.
Source: PQ Media

Our Customers

Data-driven companies leveraging Marketing Insights

Buhler Logo

The best feature is Squirro's ability to query unstructured data as well as structured data from multiple sources.”

Source: Financial Services Firm, $3B - $10B.

What we like most about the the product is the overall design of the dashboard and user interfacing ability.”

Source: Manufacturing Firm, $10B - $30B.
DISCOVER

Augmented Intelligence for Content Marketing

Squirro’s Content Marketing solution offers several ways of improving your customer engagement and conversions through content.

Squirro helps to identify the subject matter that is most important to your target segments. Squirro Content Marketing can also deliver the most relevant content, internal or external to your organization, directly to your website visitors.

Squirro Content Marketing ensures your target audience gets the content they need at the right time and place to continue along your marketing funnel.

UNDERSTAND

Content Marketing Solution

1

AI-fueled content discovery

Automatically process large volumes of publications, news outlets, databases and more with specialized machine learning, providing contextualized insights that help you create the content that best engages your audience.

2

Dynamic content recommendations

Provide your website visitors and clients with access to highly relevant content drawn from internal and external sources, expanding your current content offering in a scalable manner.

3

Content analysis

Analyze the content sent to clients and receive data-driven predictions and recommendations to optimize the conversion rate of your content marketing efforts.

WHAT’S IN IT FOR YOU

Impact on you and your customers

Highlights

  • Content targeting across segments and journeys
  • Analysis of effectiveness
  • Contextualized subject matter research
  • Content recommendationss
  • Dynamic acquisition and distribution

Benefits

  • Quickly respond and adjust to changes
  • Uncover hidden opportunities that lead to better customer engagement
  • Develop a better targeted strategy
  • Get more accurate client and market insights
  • Reduce time to analyze data

Achievements

  • More effective content marketing strategy
  • Better positioning with prospects and customers
  • Higher conversion rates
  • Shortened sales cycle
  • Extended customer lifecycle duration
STAY INFORMED

Resources for Marketing Professionals