Creating the content that customers want
Find, build and share the content that drives success
Content is at the core of any marketing campaign and Squirro’s new Content Marketing solution helps you provide your customers with engaging content in several ways. By analyzing the client interaction with existing content and the subsequent effect on sales, Squirro will automatically recommend to you the most valuable content for any individual client or segment.
By processing relevant publications and data sources, our Content Marketing solution serves you the contextual research you need to develop the content your audience will find most valuable.
Relevant KPIs to take into account:
Data-driven companies leveraging Marketing Insights
The best feature is Squirro's ability to query unstructured data as well as structured data from multiple sources.”
What we like most about the the product is the overall design of the dashboard and user interfacing ability.”
Augmented Intelligence for Content Marketing
Squirro’s Content Marketing solution offers several ways of improving your customer engagement and conversions through content.
Squirro helps to identify the subject matter that is most important to your target segments. Squirro Content Marketing can also deliver the most relevant content, internal or external to your organization, directly to your website visitors.
Squirro Content Marketing ensures your target audience gets the content they need at the right time and place to continue along your marketing funnel.
Content Marketing Solution
AI-fueled content discovery
Automatically process large volumes of publications, news outlets, databases and more with specialized machine learning, providing contextualized insights that help you create the content that best engages your audience.
Dynamic content recommendations
Provide your website visitors and clients with access to highly relevant content drawn from internal and external sources, expanding your current content offering in a scalable manner.
Analyze the content sent to clients and receive data-driven predictions and recommendations to optimize the conversion rate of your content marketing efforts.
Impact on you and your customers
- Content targeting across segments and journeys
- Analysis of effectiveness
- Contextualized subject matter research
- Content recommendationss
- Dynamic acquisition and distribution
- Quickly respond and adjust to changes
- Uncover hidden opportunities that lead to better customer engagement
- Develop a better targeted strategy
- Get more accurate client and market insights
- Reduce time to analyze data
- More effective content marketing strategy
- Better positioning with prospects and customers
- Higher conversion rates
- Shortened sales cycle
- Extended customer lifecycle duration