Armacell - The Path from PoC to Success

Creating a Customer-Centric Salesforce Environment

Armacell Presentation

What does it take for an organization with 23 facilities, over 3000 employees, and customers that span almost every industry to turn its customer relationship management (CRM) system, Salesforce, from a system of record into a system of insight?

Armacell, the inventor of flexible foam for equipment insulation and a leading provider of engineered foams, has an ongoing commitment to understand and anticipate customer requirements. The goal is to deliver a better experience for their customers. This requires having a clear view of accounts, products, competitors, and the wider industry.

Watch this presentation, part of our recent AI Week event, with Ciro Ahumada, VP of Americas at Armacell, where he discusses the opportunity they had at Armacell to become a manufacturing game-changer by transforming their data into valuable insights directly within their Salesforce environment.

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