Pioneering Sales & Customer Relations in the Digital Economy

Learn from industry leaders at this exclusive webinar

Tuesday, June 28, 2022

EU / APAC: 10:00 CET / 16:00 SGT
US / CAN: 10:00am EDT / 7:00 am PDT

The Future Of Sales

Digital-First B2B Commerce is Quickly Becoming the New Normal

According to Gartner, "By 2025, 80% of B2B sales interactions between suppliers and buyers will occur in digital channels." This means that the use of CRM systems is no longer sufficient, as sales teams must be more creative and effective to close deals in this increasingly competitive environment – facing bigger and bigger piles of data to do so.

If you’re looking to gain an edge over your competition in the digital age, learn how to manage your sales cycles better, and create increased value for your customers and business as a whole, this webinar is for you.

We will look at the main challenges and opportunities in this new era of sales from different angles and answer the following questions:

  • How is digitization disrupting traditional sales processes?
  • What are the key adaptations to succeed in the future of sales?
  • What’s Augmented Intelligence and what role does it play in the future of sales?

In addition, we will look at core concepts that will shape the future of sales, such as:

  • Buyer-centric digital models
  • Insight-driven deal generation
  • Sales enablement with easy-to-use and integrated tools

Our expert speakers for this webinar are Dorian Selz, CEO of Squirro, Kamales Lardi, global award-winning digital business transformation expert and thought-leader, and Ariel Lüdi, Founder of Hammer Team - The Growth Accelerator. These industry leaders will drive the discussion and cover the topics from different angles – thought-leadership, a real-life success case and a demonstration of augmented intelligence solutions for the future of sales. This webinar will be both highly informative and practical. It will be conducted in a conversational style, giving you a clear and concise picture of the future of sales as well as how you can stay on top of the market and remain competitive in this fast-changing environment.


Webinar Date: June 28, 2022
Time for EU / APAC: 10:00 CET / 16:00 SGT
Time for US / CAN: 10:00 am EDT / 7:00 am PDT

Industry Leaders

Event Speakers

Ariel Ludi



Hammer Team

Ariel Lüdi is a parachute stuntman turned millionaire. After dropping out of his physics degree at ETH Zurich, Ariel joined IBM as a developer. From there he joined Oracle, where he discovered his passion and talent for sales. After 8 very successful years as SVP of Sales at Broad Vision and Salesforce, he joined Hybris as CEO. He invested all his previous earnings into the company and even went into debt. In 2013, he sold Hybris to SAP for $ 1.5bn.

Kamales Lardi


Award-Winning Digital Business Transformation Expert

Kamales is a bold and strategic thinker in digital and business transformation. She combines over 22 years of deep cross-industry experience with the latest digital and technology solutions. Kamales is listed in the “Top 10 Global Thought Leaders in Digital Transformation” (Thinkers360). In 2022, Kamales was recognized in International 40 Over 40 – The World’s Most Inspiring Women by CapGemini Invent and Female One Zero.

Dorian Selz Squirro


CEO & Co-Founder


Dr. Dorian Selz is co-founder and CEO of Squirro, an AI company. Before that, he founded the Swiss search platform and made it the market leader in four years. Previously he was a partner and COO at Namics, the largest e-business consultancy in Switzerland & Germany. He holds a PhD from the University of St. Gallen and a Master in Economics from the University of Geneva. Bilanz & Le Temps, two leading Swiss Newspapers, have named him member of the ‘Hall of Fame’ of the top 100 Digital Shapers of Switzerland.

Gabriel Ruggli




Gabriel Ruggli is CEO of C-Level, an Exchange Platform for Swiss Executives. Furthermore, he founded one of the largest Swiss Drive-In Cinemas Autokino Winti during the Covid Crisis.