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How to truly understand your customers in an avalanche of data

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The ability to understand what a customer is interested in, their feelings, and their likely intent is highly valued by most businesses. That’s why so many organizations have made such a substantial investment in Customer Relationship Management (CRM) platforms, whether that is Salesforce, SugarCRM or something else entirely

  • The limitations of existing CRMs
  • Unstructured data, AI, and Machine Learning
  • How customer insight is used by the enterprise