Squirro Market
Monitoring Solution

Make better marketing decisions

Squirro Market
Monitoring Solution

Knowing your Market is half the battle

The Squirro Market Monitoring solution equips your teams with the real-time market intelligence they need to truly understand the markets and industries in which they are active.

Market and industry monitoring has become very complex and research-intensive for companies through the exponential growth of data from premium data providers, news, web and social. Squirro’s Market Monitoring solution turns this data into real-time insights, decisions, and actions to provide in-depth market understanding.


Relevant KPIs to take into account:

of marketing leaders
have seen an increase in new customers as a result of data-driven initiatives.
Source: Forbes

of organizations say
data-driven marketing increases lead conversion and customer acquisition.
Source: Marketing Charts

annual rate of
data decay for some industries.
Source: Bureau of labour and Statistics

Our Customers

Data-driven companies leveraging Marketing Insights

Searching using the combination of associated structure data (enabled by good 'suggest functionality') and free text search allows you to drill down quickly and effectively to your targeted data set.”

Source: Financial Services Firm, 50M - 250M USD.

What we like most about the the product is the overall design of the dashboard and user interfacing ability.”

Source: Manufacturing Firm, 10B - 30B USD.

Augmented Intelligence for Market Monitoring

Taking a data-driven approach to marketing has more to it than making decisions based solely on website or advertising performance. Understanding the market situation and being informed of important changes in the market can help improve the overall effectiveness of your organization’s marketing efforts.

With Squirro Market Monitoring, it is possible to make key marketing decisions based on an up-to-date view of the entire market your organization focuses on. Get AI-driven insights and recommendations delivered to you or your marketing stack in real-time with feedback options for constant optimization.


Squirro Market Monitoring Solution


360° Competitor Cockpit

Squirro’s Market Monitoring Solution provides you with a complete overview of your competitors that stems from news sources, premium feeds, analyst reports, and more, all delivered into a bespoke competitor cockpit. This means insight is easy to extract, understand and action.


Competitor alerts & data-driven recommendations

Use competitive insights to improve lead generation by getting recommendations right into your CRM. Badly performing competitive products and solutions can be the perfect trigger to approach a client or prospect at the best time. Get critical updates about your competition delivered to key stakeholders as soon as the news becomes available. These real-time alerts let you know what your competitors are doing and how that might impact your organization


Competitors customer sentiment analysis

Use AI-driven insights to make better business decisions based on what customers are saying about your competitors. With the latest natural language processing technology applied to reviews, feedback submissions, social media posts, and other relevant sources of data, you will gain a clear understanding of your competitors’ customers to improve your own marketing messages.


Impact on You and Your Customers


  • Contextualized market trends
  • Real-time alerts & updates
  • Sentiment change identification
  • Messaging & recommendations
  • 360° account cockpit


  • Improve profitability and efficiency
  • Increase revenue and uncover hidden opportunities
  • Strengthen client relationships
  • Get quicker client and market insights
  • Reduce time to analyze data


  • More accurate search results, more empowered workforce
  • Boost in productivity
  • Reduced operational costs
  • AI-driven insights & recommendations for your marketing challenges

Resources for Marketing Professionals