Zurich, London, 04 February 2019 – Squirro, a leading provider of Real-Time Augmented Intelligence solutions, today announced that it has been included in Forrester’s ‘The Forrester Tech Tide™: Enterprise Business Insights And Analytics, Q1 2019’ report dated 14 January, 2019, by Boris Evelson. The report provides a summary of the technology categories that exist in the market to help enterprises become insights driven businesses. In addition, it looks at the business value that these market categories offer and the best technology investment strategies available to meet these objectives.
According to the report; “Competing on data and insights, and the steady transformation of
enterprises from being simply data driven to being insights driven, are driving the increasing
adoption of BI platforms, tools, and solutions. Eighty percent of global data and analytics
technology decision makers report that they’ve already deployed or are planning to deploy or
upgrade basic BI components like reporting and dashboards.”
In the report, Squirro is listed as a sample vendor in the category of Unified Data Analytics. The report says; “These (Unified Data Analytics) platforms can help enterprises achieve a single view of a customer or product based on insights derived from all data, structured and unstructured.”
Dorian Selz, CEO and Co-founder of Squirro, said; “As enterprises realize that both structured and unstructured data need to be analyzed in the same way to provide customer insights, they are looking for technology solution partners that can provide not only the technology, but also solutions focused on their industry needs. We think the Unified Data Analytics market category described by Forrester in this report is a recognition of this growing demand, and Squirro considers itself to be a leading player in this fast emerging market.”
More information about the Forrester report can be found here