AdNovum Announces Partnership With Squirro

August 17, 2017

Zurich, August 17, 2017 – AdNovum announces that it has established a partnership with analytics specialist Squirro. Through this partnership, the company reinforces its expertise in data analysis consulting services and will boost its range of solutions with the strategic integration of Squirro’s technology.

The Swiss software company AdNovum has established a partnership with cognitive insights specialist Squirro to cater for the growing need of targeted use of data. Squirro solutions are based on a platform of data engines and algorithms, allowing companies to automate the analysis of unstructured data from internal and external sources. Cognitive techniques are used to generate valuable insights and provide them directly where they are needed. As a result, up-to-date information about markets and customers can be integrated directly into a CRM or selected information can automatically be integrated to support the analysis of service tickets in service management systems.

AdNovum will offer consulting, integration and customization services for Squirro solutions in Switzerland and abroad. In the coming months, AdNovum will also integrate Squirro’s technology into its own solutions.

AdNovum’s CEO Chris Tanner: “We are delighted to win Squirro as a new technology partner. Squirro’s strengths in analytics perfectly fit with our integration expertise in the enterprise environment.”

“We chose to partner with AdNovum because they are high quality specialists for the implementation of demanding IT projects in Switzerland and the Asia-Pacific region. The partnership with AdNovum enables shared customers to achieve a competitive advantage thanks to AI technologies.”

Dr. Dorian Selz, CEO of Squirro