Squirro Product
Monitoring Solution

Make your product or service shine in the market

Squirro Product
Monitoring Solution

>Make your product or service shine in the market

Understand perceptions of your product or service and find a new insight into clients and prospects

The Squirro Product Monitoring solution helps you prevent potential crises from spiralling out of control, predict directional changes in perceptions of your product and inform key stakeholders of mission-critical updates.

Understanding real-time perceptions of your products is a real challenge in today’s world of almost infinite data and constant updates. The Squirro Product Monitoring solution allows you to continuously monitor and analyze your customers’ opinions across websites, news feeds, analyst reports, and more.


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Relevant KPIs to take into account:

of new
products fail.
Source: Havard Business School

of survey respondents
want products at affordable prices over other factors.
Source: Nielsen

of shut-down start-ups
that launched a product didn't solve a valid customer problem.
Source: CBInsights

Our Customers

Data-driven companies leveraging Marketing Insights

Buhler Logo

Powerful AI for gathering the data.”

Source: Manufacturing Firm, $500M - $1B.

Open, innovative and friendly”

Source: Financial Services Firm.

Augmented Intelligence for Product Monitoring

Squirro’s Product Monitoring solution helps remove the complexities associated with product marketing. By continuously analyzing all of the most relevant information about your products, your customers, and your markets, you’re able to elevate your products' positioning and properly manage threats or changes early.

Squirro Product Monitoring contextualizes the data that most systems struggle with, including textual data. With this complete view of the situation surrounding your products, you’re better equipped to make the right decisions to guide your product marketing strategy.


Product Monitoring Solution


Product sentiment analysis

Use AI-driven insights to make better business decisions based on what your customers are saying about your products. With the latest natural language processing technology applied to reviews, feedback submissions, social media posts and other relevant sources of data, you will gain a clear understanding of how your product is perceived.


Feedback and crisis alerts

Whether it’s a tweet from an upset customer, a bad review on a 3rd party website, a testimonial from a new customer or any event with a critical business impact, including recall or lawsuits, Squirro will alert the right people at the right time within the application of their choice.


Trend trajectories

Combining Product Monitoring with some of our other Marketing Insights Solutions to better understand market trends and your competitors' moves can steer your product’s direction and maintain your edge.


Impact on You and Your Customers


  • Product sentiment & perception
  • Alerts of news and updates
  • Holistic information processing
  • Key stakeholder and influencer tracking
  • 360° product overview


  • Quickly respond and adjust to changes
  • Uncover hidden opportunities that lead to better customer engagement
  • Develop a better targeted strategy
  • Get more accurate client and market insights
  • Reduce time to analyze data


  • More effective product development
  • Improved crisis management and prevention
  • Better positioning with prospects and customers
  • Faster conversion rates
  • Less customer churn

Resources for Marketing Professionals

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