Squirro Product Monitoring Application

Do more.
Understand How Your Product is Perceived, Know Your Clients and Prospects Better.

Squirro Product Monitoring App helps you prevent potential crises from spiraling out of control, predict directional changes in perceptions of your product, and inform key stakeholders of mission-critical updates.

Product Monitoring

Understanding real-time perceptions of your products is a real challenge in today’s world of almost infinite data and constant updates. The Squirro Product Monitoring App allows you to continuously monitor and analyze your customers’ opinions across websites, news feeds, analyst reports, and more.

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Application Outcomes:


Product Sentiment Analysis

Use AI-driven insights to make better business decisions based on what your customers are saying about your products. With the latest natural language processing technology applied to reviews, feedback submissions, social media posts, and other relevant sources of data, you will gain a clear understanding of how your product is perceived.


Feedback and Crisis Alerts

Whether it’s a tweet from an upset customer, a bad review on a 3rd party website, a testimonial from a new customer, or any event with a critical business impact like recalls, lawsuits or others, Squirro will alert the right people at the right time within the application of their choice.


Trend Trajectories

Combine product insights with some of our other Marketing Insights Solutions to better understand market trends and your competitors to help you steer your product’s direction and define appropriate measures to maintain your edge.

Check out how the Product Monitoring App works.


Product sentiment & perception

Alerts of news and updates

Holistic information processing

Key stakeholder and influencer tracking

360° product overview


Quickly respond and adjust to changes

Uncover hidden opportunities that lead to better customer engagement

Develop a better targeted strategy

Get more accurate client and market insights

Reduce time to analyze data

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