Autonomous Data

Provide the right information at the right moment: Insights for everyone

What it is

Squirro is an advanced Context Intelligence & Insights Solution

Enterprises have lots of data. Research shows 96% of this data is never used beyond its creation. Why?

20% of this data is structured – log files, spreadsheets, tables. There are plentiful solutions out there from Excel to any Business Intelligence package.

But most of the data – up to 80% – is unstructured data, such as call notes, meeting minutes, emails, documents and stored in data silos, e.g. CRMs & ITSM systems.

This unstructured data is much harder deal with: Most users don’t think of this data in terms text, notes, rows, columns or fields but of how to get their job done.

This is what Squirro excels in: automatically detecting insights in (mostly) unstructured data.

Squirro is an advanced Context Intelligence & Insights Solution, which enables organizations to unlock the hidden value within data.

What it does

Unify, enrich and index data – enabling a highly scalable adaptive search experience

Squirro developed an Adaptive Search & Smart Filtering technology, which collates and analyses data across multiple systems both internal and external to the company.

As the data is being collated it learns from this whilst monitoring and identifying information and patterns that normally we would miss.

Core to the technology is the Concept Search capability explained in the next section.

We are using the Squirro Adaptive Search & Smart Filtering technology to provide complete solutions; one for improving ITSM, Service Insights, and one for driving customer engagement, Customer Insights.

Concept Search

Enterprise data environments are an ever-changing multi application world. Data is stored in multiple data silos (per application) and end users rapidly loose the ability to deal with information consistently and in the context of their work.

Traditional keyword-based enterprise search – Go to a search box, enter a keyword, search, find, forget the result – fail at delivering actionable results.

To solve this challenge you need to provide an ability to search for Concepts. E.g. for the concept ‘Product Issues’ between the company and the customer, or ‘Similar Tickets’ affecting your customers.

Squirro’s proprietary Adaptive Search and Smart Filtering technology allows to create on-the-fly Concept Search to detect similars in vast volumes of text and other types of unstructured data.

Based on a combination of state of the art retrieval algorithms and statistical analysis we calculate in  real-time a Concept. This concept may then be used like a search term, or how we refer to it a ‘Smart Filter’, making the platform intuitive and easy-to-use.

The technology computes layers of additional meta-information. The resulting Smart Filter provides a very concise meta-representation of the topic of interest.

With this Smart Filtering Technology you can start to either tag inbound information (e.g. automatically cluster similar tickets) or carry out a manual Smart Filtering.


Data Import:

Connect to any internal or external data source; structured or unstructured data

Data Enrichment:

Squirro’s pipeline processes the data and allows project-specific enrichments.

Data Indexing:

The indexed data is persisted in Squirro’s data storage layer.

Data Access:

Data can be consumed through the standalone Squirro User Interface or a variety of Integrations into other systems.

Squirro may be consumed either as a cloud / private cloud or on premise solution.

Why you need it

Information delivered without context is of little use

Context drives value of data: Enterprise data is stored in multiple data silos with end users rapidly loosing the ability to get the right information to get their work done.

Squirro solves this by providing a Context Intelligence & Insights Solution delivering right information at the right moment in context of your workplace.

Three key drivers guide the development of Squirro’s Context Intelligence approach:


Search is not an independent activity but always carried out in context of a broader activity. For example if a client relationship manager needs to know what happened between her company and the customer she implicitly states a context – the client relationship.


Time is one of the least considered factors to add relevance to search results. Some searches are performed repeatedly every hour or every day. Examples include a continued interest customer engagement, ticket status, etc.


Based on signals gathered from any source (open web, BI, CRM, social networks…), Squirro delivers documents a user is more likely to find interesting and starts building a personal Smart Filter. This Smart Filter adapts to user behavior.

Over time any enterprise will adopt technology to deliver the right type of information at the right moment in the context of her work. We call the category Context Intelligence Systems.

The Squirro Difference

Customers love Squirro for its simplicity and scalability


Users get do-it-yourself unstructured data analytics and can create dashboards on-the-go.


Squirro is built on top of ElasticSearch, allowing organizations to leverage their existing investments into the best open source full-text search engine.

Simplicity at Scale

Discover Insights

The Search based intuitive user interface allows users to naturally discover new insights.


Enrich your data with sentiments, entities (e.g. detect your products, escalation issues, client engagement), tags, and locations, to reveal hidden data dimensions.

Aggregate any Data

Squirro unifies your data regardless of its origin, the format, and the variety.

Smart Dashboards

Combine multiple data views into a single dashboard to stay on top of your data.

Share in Seconds

Publish a dashboard with a few clicks to share live on the web, mobile or integrated your internal systems.

Fast to Deploy

Delivered as a cloud solution or as on premise solution.

Concept Search

Search a concept (e.g. based on a document, a paragraph) instead of keywords.


The solution is built to scale both vertically and horizontally.


Automated updates based on your freshest data, with notifications and alerts.


Ready for stand alone use or easily integrated into enterprise software such as Salesforce, Microsoft Dynamics, ServiceNow, Salesforce ServiceCloud, Qlik, and Tableau.

Update Automatically

Get the freshest data with a live connection to your data and get automatic updates on a schedule you define.

Fast Analytics

Connect and visualize your (unstructured) data in minutes.