Insights & Intelligence

Get the right information, to the right person, at the right moment

What it is

Squirro is an advanced Augmented Intelligence Solution

Today’s enterprise has a wealth of data. Yet, we’ve found that as much as 95% of this data is never used after its creation. Why?

Up to 20% of this data is structured – log files, spreadsheets, database systems. To analyze this type of data, there are an array of solutions out there, from Excel to any Business Intelligence package.

But most of the data – 80% to 90% of it – is unstructured data, such as call notes, meeting minutes, emails, or documents and it’s often stored in data silos, e.g. CRM & ITSM systems.

This unstructured data is much harder to deal with. Most people don’t think of data in terms of text, notes, rows, columns, or fields. Instead, they focus on getting their job done. In other words, to most, it’s not data itself that matters, but rather the value that can be gained from it.

This is where Squirro comes in. It allows you to automatically detect insights within (mostly) unstructured data.

Squirro is an Augmented Intelligence Solution, which enables organizations to unlock the hidden value contained within data.

What it does

Enabling a highly scalable and adaptive insights experience

Squirro empowers you to increase efficiency and output through its Augmented Intelligence platform. This is done by gathering internal and external data, analyzing this data to find key insights, and having actionable recommendations automatically provided to you.

With continuously learning algorithms, the system is able to adapt to the latest changes to ensure that important patterns, trends, and anomalies aren’t missed.

The core concept of Gather > Analyze > Act is used to provide the following product set:

How it’s done

A full overview of the platform
AI-driven insights and actionable recommendations are provided through a simple, 3-step process:


Using any of the pre-built connectors or with custom connectors, data from any internal or external source is continuously pulled into Squirro. During import, it is categorized and enriched to make it computable. It can be stored or simply indexed to capture its relevance and location. In the latter case, the data can be referenced from it’s existing location on an as-needed basis without having to create any duplicates.


Applying the latest artificial intelligence and machine learning techniques, the entire data set from the various sources is processed to find relevant patterns, trends, and anomalies, which are used to prepare the insights from this data.


With the insights ready, they are provided to you as intuitive visualizations, actionable recommendations, and even as a basis for automation.

Gather, Analyze, Act

A bottom-up approach

Import → Enrich
Identify → Discover → Predict
Recommend → Automate → Visualize
CRM Call Notes, Email, Documents, ERP Data, Customer Tickets, etc…
Analyst Reports, Current News, Premium Feeds, Social Media, etc…

Why you need it

Information delivered without context is of little use

Context drives the value of data: Enterprise data is stored in multiple data silos with end users rapidly losing the ability to get the right information required to produce optimal output.

Squirro solves this by providing an Augmented Intelligence Solution, delivering the right information at the right time and in context of your workplace.

Three key drivers guide the development of Squirro’s approach:


Search is not an independent activity but always carried out in context of a broader activity. For example if a client relationship manager needs to know what happened between her company and the customer, she implicitly states a context – the client relationship.


Time is one of the least considered factors to add relevance to data usage and consumption. Some searches are performed repeatedly every hour or every day. Examples include a continued interest customer engagement, ticket status, etc.


Based on signals gathered from any source (open web, BI, CRM, social networks…), Squirro delivers the insights that you are more likely to find useful, allowing you to take advantage of an adaptive system that evolves with your needs.

Over time any enterprise will adopt technology to deliver the right type of information at the right time and in context of the current business need. By using artifical intelligence to better meet your business needs, you create an environment of Augmented Intelligence.

The Products

How will you harness your AI-driven insights?

The Squirro Difference

Customers love Squirro for its simplicity and scalability


Users get do-it-yourself unstructured data analytics and can create shareable dashboards on-the-go using the easy and intuitive user-interface.


Squirro is built with ElasticSearch, allowing organizations to leverage their existing investments into the best open source full-text search engine.

Simplicity at Scale

Discover Insights

The Search based intuitive user interface allows users to naturally discover new insights.


Enrich your data with sentiments, entities (e.g. detect your products, escalation issues, client engagement), tags, and locations, to reveal hidden data dimensions.

Aggregate any Data

Squirro unifies your data regardless of its origin, the format, and the variety.

Smart Dashboards

Combine multiple data views into a single dashboard to stay on top of your data.

Share in Seconds

Publish a dashboard with a few clicks to share live on the web, mobile or integrated your internal systems.

Fast to Deploy

Delivered as a public or private cloud solution or as an on-premise solution.

Concept Search

Search a concept (e.g. based on a document, a paragraph) instead of keywords.


The solution is built to scale both vertically and horizontally.


Automated updates based on your freshest data, with notifications and alerts.


Ready for stand alone use or easily integrated into enterprise software such as Salesforce, Microsoft Dynamics, ServiceNow, Salesforce ServiceCloud, Qlik, and Tableau.

Update Automatically

Get the freshest data with a live connection to your data and get automatic updates on a schedule you define.

Fast Analytics

Connect and visualize your (unstructured) data in minutes.

Industry Specific Apps

Specialized applications of machine learning and predictive analytics