Drive a Significant Increase In Customer Satisfaction

A success story about how Armacell is using Salesforce to boost customer engagement and stay ahead of the competition

Armacell Success Story

Organizations need to be customer-centric, anticipate requirements, and stay on top of market trends and competitor activity. However, achieving this in today’s world of nearly infinite data, especially the difficult to compute data, is a major challenge.

Armacell, the global producer of flexible foams and insulation materials, used Salesforce as its CRM platform. But the company felt it could be making more of the opportunities held within this data, and that it could adopt a more proactive approach when interacting with customers.

This customer success story shows how Armacell utilized Squirro for Salesforce to achieve its goals. It realized a significant increase in customer satisfaction, using augmented intelligence to enhance its Salesforce data and have more meaningful customer engagement.

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