In this episode, Marketing in the AI Era: Transforming Business Strategies for Humanised and Personalised Customer Connections, Lauren Hawker Zafer is joined by Bob Hutchins.
This conversation is a must-listen, especially for those interested in how AI is currently being used in marketing, particularly in humanizing and personalizing customer connections. It is also for those interested in learning how businesses can strike a balance between leveraging AI for efficiency while maintaining a human touch in their marketing strategies.
Bob Hutchins is an accomplished marketing executive specializing in brand strategy, with over two decades of success in designing and implementing high-impact digital marketing campaigns. He is presently a Doctoral Student at the Open University of Catalonia (UOC) in Barcelona, where he is studying the effects of AI and generative language models on society and culture from a media archaeological perspective. He also has a Masters Degree, from London Met University is Behavioral and Organizational Psychology.
His expertise spans brand development, market analysis, strategic planning, and product development across various industries, including healthcare and finance. He couples strong analytical skills with a deep understanding of business trends, consumer behavior, machine learning, and the competitive landscape, all underpinned by an entrepreneurial spirit, ready to optimize resources and create maximum impact.
One of Bob's major achievements is the establishment of Buzzplant, a boutique digital agency that provided digital marketing solutions to industry giants such as General Motors, Disney, Sony Pictures, Harper Collins, and Time Life for over 17 years. He has also led successful digital and word-of-mouth campaigns for highly successful films such as The Passion of The Christ (the highest-grossing rated R movies of all time) and Disney’s The Lion, Witch, and The Wardrobe.