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featuring

Transforming Businesses
with Insights

Why CEO’s should take the lead on digital intelligence

MEET THE EXPERTS

Challenges and opportunities abound for today’s CEO’s. Our experts take a look at some of the biggest barriers to driving business with digital insights. Find out which businesses are set up to win, and which risk losing the lot to digitally savvy competitors.
DORIAN SELZ
CEO and Co-founder of Squirro, Dorian is a serial entrepreneur and expert in search data and insights technologies. Squirro is the preferred insights solution to many of the world’s largest banks, telcos and other large enterprises.
JAMES MCCORMICK
As a Principal Analyst at Forrester, James serves customer insight professionals and is a global expert on digital intelligence, digital analytics, and CX optimization, as well as intelligence technology, organization, processes, and services.

ASPIRATIONS

0%
of execs believe digital will disrupt their business in the next 12 months
Source: The “Unleash Your Digital Predator ” Forrester report, December 2015
0%
of firms aspire to be
data-driven
Source: “Insights Services Disrupt The Data And Analytics Market,” Forrester report, February 2016
and yet...
0%
of companies report that they have a full digital strategy in place
Source: The “Unleash Your Digital Predator ” Forrester report, December 2015
0%
of firms confirm that they are good at turning data into action
Source: “Insights Services Disrupt The Data And Analytics Market,” Forrester report, February 2016

3 KEY CHALLENGES

Data, data everywhere and not a single insight to act upon.
It’s a common problem with three key challenges.

#1 - Unstructured Data – The Silent Majority

0%
0%
95% of data available is dark data. Often referred to as unstructured or human data.
5% of data is used for decision making. While BI addresses numeric data; nothing comparable for human data.
Sources: Forrester, IDG, Squirro
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Only 8% of businesses make more than 50% of their decisions based on data

Source: Forrester's Global Business Technographics Data And Analytics Survey, 2016.
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#2 – Data Silos – All Storage and No Action

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silosLarge Enterprises that have inherited a legacy of data silos through mergers and acquisitions have no single source of truth at any one time on their customers.

silos20+ CRM systems is not uncommon in Large Enterprise Environments

Sources: Forrester, IDG, Squirro
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#3 - Data that Directs - Next Best Actions

Relevant data, that’s highly accessible at the right time, to the right person is only of optimal value if it can help determine the next best action.

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WHAT’S TO GAIN FOR AN

INSIGHT-DRIVEN BUSINESS?

To the Insights Winners – the Competitive Spoils

2015
2020

We forecast that 40 insights-driven public companies and a horde of insights-driven startups are on track to grow from $333 billion in revenue in 2015 to $1.2 trillion in 2020

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Annual Growth

27%
public
companies
40% startups
3,5%
global gDP

Using conservative estimates, we forecast that these insights-driven public companies will grow 27% annually and the startups will grow 40% — much faster than the projected global 3.5% gDP growth.

WHY?

Because they harness digital insights to optimize their products, services, and operations.

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YEAR-OVER-YEAR GROWTH

Companies that make their decisions on data are 39% more likely to report 15% or higher year-over-year (YOY) revenue growth and 44% more likely to report 20% or higher YOY growth

Source Forrester's Global Business Technographics Data And Analytics Survey, 2016.

A competitive differentiator

Take this money from your customers and top line. At least some of that $1.2 trillion will come out of your pocket. The focus that insights-driven businesses place on winning, serving, and retaining customers means they are coming after your customers and your revenue!

That’s why being insights-driven matters:
It’s a competitive differentiator that will make or break your long-term success.

Source for 3 points above:
‘The Insights Driven Business’ by Forrester’s James McCormick, Brian Hopkins, and Ted Schadler, July 2016
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Why CEO’s should take the lead on digital intelligence