MEET THE EXPERTS
3 KEY CHALLENGES
Data, data everywhere and not a single insight to act upon.
It’s a common problem with three key challenges.
#1 - Unstructured Data – The Silent Majority
Only 8% of businesses make more than 50% of their decisions based on data
#2 – Data Silos – All Storage and No Action
Large Enterprises that have inherited a legacy of data silos through mergers and acquisitions have no single source of truth at any one time on their customers.
20+ CRM systems is not uncommon in Large Enterprise Environments
#3 - Data that Directs - Next Best Actions
Relevant data, that’s highly accessible at the right time, to the right person is only of optimal value if it can help determine the next best action.
WHAT’S TO GAIN FOR AN
To the Insights Winners – the Competitive Spoils
We forecast that 40 insights-driven public companies and a horde of insights-driven startups are on track to grow from $333 billion in revenue in 2015 to $1.2 trillion in 2020
Using conservative estimates, we forecast that these insights-driven public companies will grow 27% annually and the startups will grow 40% — much faster than the projected global 3.5% gDP growth.
Because they harness digital insights to optimize their products, services, and operations.
Companies that make their decisions on data are 39% more likely to report 15% or higher year-over-year (YOY) revenue growth and 44% more likely to report 20% or higher YOY growth
A competitive differentiator
Take this money from your customers and top line. At least some of that $1.2 trillion will come out of your pocket. The focus that insights-driven businesses place on winning, serving, and retaining customers means they are coming after your customers and your revenue!
That’s why being insights-driven matters:
It’s a competitive differentiator that will make or break your long-term success.
‘The Insights Driven Business’ by Forrester’s James McCormick, Brian Hopkins, and Ted Schadler, July 2016