Unlocking
Customer Insights

An HMRC Success Story

Discover how His Majesty’s Revenue and Customs (HMRC) leveraged Squirro's cutting-edge technology to transform millions of feedback responses into actionable insights. Learn how they prioritized service enhancements and delivered customer-centric digital services with unparalleled efficiency.

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The innovative use of Squirro Insights Engine and Natural Language Processing.
How HMRC identified emerging trends and sentiment from free-text feedback.
The impact of visualizing insights to monitor digital service trends.

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"The insights solution is a good example of how we leverage technology and FinTech partnerships to co-create innovative analytics capabilities to enable our frontline teams to have better conversations."

Bireshwar Dasgupta

Global Head, Data Solutions, Standard Chartered

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