Sales professionals are faced with ambitious growth and revenue targets paired with tough cost-cutting measures, a notorious lack of resources, and an ever-increasing workload. Due to that, many organizations are dissatisfied with their sales performance. Add to that the vast amounts of data stored in siloed databases and a lack of system integration, and organizations see a significant increase in the amount of time spent on data processing and analysis for sales professionals. All of this impacts valuable customer-facing time.
Succeeding in sales in the digital era requires new strategies to meet the challenges and demands of this new environment. If done right, a hybrid, digital-first approach to selling is proven to be more profitable and more efficient.
"Firms that have advanced insights-driven business capabilities are 2.8x more likely to report double-digit year-over-year growth than firms that are still at the beginner stage."
- Forrester
One of the best ways to address the challenges described above is by leveraging the potential of state-of-the-art technologies in every aspect of the sales process. The future of B2B sales is increasingly becoming a technology game, in which augmented intelligence is playing a crucial role.
This e-book provides insights on how organizations can build their advanced insights-driven sales capabilities by leveraging these technologies and maximizing the value of internal and external data.