Squirro Cognitive Search for a Complete Client View
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How a large US Banking and Financial Services firm uses Squirro Cognitive Search for a complete client view across multiple CRM systems.
Large enterprise environments are rarely beautifully structured and perfectly scaled in line with business needs. For many, becoming large is a direct result of M&A activity and this growth results in an inevitable inheritance of new or additional systems. More common, a large data environment is one that is often disjointed, supporting multiple systems and CRMs and other important data silos across lines of business. This was certainly the case for one of the largest US Banking and Financial Services companies that contacted Squirro to help it gain a 360 degree view of their clients.