How Brookson used Squirro Insights to balance clients and customer service teams in real-time
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The Customer Services department deals with 30,000 emails a week. As a result of this, Brookson was looking for immediate and actionable insight which would enable them to visualise customer interaction in a way they have been unable to with traditional CRM tools. The main objective was to increase the quality of service its customers receive in order to drive the customer experience even further.