eBook: Do more with Salesforce
Add Cognitive Insights to transform your CRM into an intelligent System
In a customer-centric world, knowing your customers is more important than ever. Many organizations have multiple Salesforce instances, with data and customer information stored in multiple places across the enterprise. Finding the right information is time-consuming and costly, and negatively impacts on customer service. What’s even more challenging is that the really insightful data is unstructured (e.g. emails, call notes, social posts, audio, video, web pages…) and is not managed by most CRM systems, meaning vast amounts of customer insight is left untapped.
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