Detecting and Mitigating Greenwashing Risks with LLMs and Other NLP Approaches

Enjoy the podcast

May 31, 2023

The Squirro Academy Podcast

Redefining AI

Hosted by Lauren Hawker Zafer

With Janna Lipenkova

Tune in to this captivating podcast episode, delving into the realm of detecting and combating greenwashing. Engage with Lauren and Janna as they unravel the intricacies of LLMs and other NLP techniques, and how they can help uncover the truth behind environmental and sustainability claims. Learn and grow while you listen, arming yourself with invaluable knowledge to navigate the world of sustainability with clarity and confidence.

Janna Lipenkova holds a Master in Chinese Studies and Economics, a PhD in Computational Linguistics and speaks seven languages fluently. After several years of work in AI in academia and industry, she started her own analytics business and is now the CEO and Co-Founder of Equintel. Equintel uses AI and NLP methods to deliver timely and objective ESG and impact analytics. Janna is fascinated by the current developments in Generative AI and their impact on our society and actively contributes to public discourse in the AI space on Medium and her blog (

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