Squirro Customer Insights

Engage the potential of AI,
Machine Learning and Predictive Analytics
to deliver true customer insight

Connect the dots: Detect new opportunities, develop an intimate understanding of customers, partners, and markets, spot trends and back your sales team with next best actions. Squirro delivers these insights in real-time, automatically, in pre-trained enterprise ready applications.

Augmented Intelligence Model

“Pragmatic AI applied: Humans in the upper half and the machine in the lower half.”

AI has become an integral part of how business is done today.

Your customers have more choice than ever before. That’s why they need to be delighted and amazed. And the key to this is your data. But the most insightful data is unstructured – call reports, social media, meeting transcripts, customer request, contracts and more.

Squirro solves this by turning such meaningless data into actionable insights, offering AI-driven capabilities to extract insights out of unstructured data.

Squirro Customer Insights provides you with actionable insight based on all data, delivering new opportunities, next best actions, and a full 360 client cockpit.

Check out our powerful interface for Sales Lead Recommendations

Learn how catalysts based on pre-trained models help you

Let’s have a look at some Customer Insight Outcomes


Lead sourcing

Go for a pro-active approach: ‘hunting’ and not merely ‘farming’ leads. You generate more qualified opportunities and react to market moving events faster. Client-, lead- and vertical-specific.

With Squirro you will boost lead generation and deal origination.


Customer Churn Reduction

AI enables you to understand customers much more comprehensively. Squirro Customer Insights identifies trending issues and anomalies. You can identify customer issues early; recognize cross-selling and up-sell opportunities; and obtain  control of the situation. Boost top line revenues and reduce customer churn.


360º Client Cockpit

A true 360º view of the customer is a powerful asset for any organization. Squirro Customer Insights provides a full perspective for every client, generated from any data source. This results is a significant increase in conversion rates and consistent pipelines driving lines of business. Boost client satisfaction and react much faster to client and market events.


Integrated within existing workflows

Research revealed that  many users wanted AI-driven recommendations delivered to them via email and 83% wanted them within their CRM system:

This is why Customer Insights offers easy setup and integration to work seamlessly with 3rd party systems.


A complete 360º client cockpit for a unified view of all customers

AI and Machine Learning to unlock insights within unstructured data

Insights delivered within existing workflows and workbench & CRM systems

Full records of all customer interaction and engagement




Deeper customer insights, a more intimate knowledge of your markets

Pro-active and more effective lead generation

Additional upsell opportunities, reduced churn

First mover advantage when approaching clients

3% revenue increases and 15% increases in customer satisfaction

But why don’t you find out yourself?


Customer Insights Solution Brief

Asset Management

Customer Insights Case Study

How to truly understand your customers in an avalanche of data

Squirro and Customer Insights