White Papers & Reports

How to truly understand your customers in an avalanche of data


Data is Critical in Understanding your Customers

The ability to understand what a customer is interested in, their feelings, and their likely intent is highly valued by most businesses. That’s why so many organizations have made such a substantial investment in Customer Relationship Management (CRM) platforms, whether that is Salesforce, SugarCRM or something else entirely

  • The limitations of existing CRMs
  • Unstructured data, AI, and Machine Learning
  • How customer insight is used by the enterprise