Data is Critical in Understanding your Customers

The ability to understand what a customer is interested in, their feelings, and their likely intent is highly valued by most businesses. That’s why so many organizations have made such a substantial investment in Customer Relationship Management (CRM) platforms, whether that is Salesforce, SugarCRM or something else entirely

• The limitations of existing CRMs
• Unstructured data, AI, and Machine Learning
• How customer insight is used by the enterprise