Squirro Marketing Insights is a suite of marketing solutions that deploys AI to allow marketers to develop a crystal clear understanding of their target markets.

The suite deploys specialized machine learning to analyze, summarize, and contextualize the vast amounts of relevant data. It then displays the findings in a format that allows you to execute a more strategic and successful marketing strategy.

Focusing on key areas of the marketing strategy, Squirro’s Marketing Insights solutions give the marketing team a clearer and more accurate picture of what’s most important while helping to improve the content development and distribution process.

With the continuous growth of data, both internal and external to the organization, marketing departments are experiencing difficulties in utilizing it all.

Factoring in the volume and complexity of processing unstructured data, non-numeric data from which insight can be gathered, it becomes obvious that there are incredible opportunities that are being missed.