Skip to main content

Discover how Squirro's Generative Employee Agents empower 900 Client Advisors in Asset Management! Read Our Case Study

News

Squirro in Research Report: Better Analytics for Revenue Growth

Zurich – 28 August 2018 – Squirro, Augmented Intelligence solutions provider, today announced that it has been included in Forrester Research, Inc.’s “Master The Mechanics Of Analytics For Revenue Growth” report, published on August 16, 2018. The report examines common revenue-supporting objectives for B2B customer insights (CI) leaders supporting marketing and sales as well as “how-to” analytical techniques to drive these objectives.

According to the report; “Product affinity analysis leverages product purchase data to uncover patterns that indicate products that are often purchased together. Popularized by Netflix and Amazon-type experiences, this method provides customers with personalized and relevant products and offers to increase product adoption per customer.

The report also adds “Squirro, has used this technique to help a financial firm determine the best financial instruments for individual customers and reveal the best three to four options to present to the user. This analytical method is foundational for upsell and cross-sell analysis.”

Dorian Selz, CEO and Co-founder of Squirro, said; “This report helps marketers and sales teams understand the different analytical approaches that are used to support intelligent targeting. These analytical techniques provide greater power in extracting data from a wider range of sources and provide contextual analysis on specific customers. Squirro helps customers with generating relevance and insight from unstructured and structured data to create actionable insight.”

More information about the Forrester report, ““Master The Mechanics Of Analytics For Revenue Growth” by Allison Snow with Srividya Sridharan and Aldila Yunus (August xx, 2018) can be found here.

Steven Grinberg
Post By Steven Grinberg August 28, 2018

Discover More from Squirro

Check out the latest news and updates on Squirro, partners, events, and more

Interview:
News
Interview:"The Squirro Academy is the place to unleash your passion and bridge any sector-related gaps you may encounter."
What to Expect at Asia Tech x Singapore 2024
News
What to Expect at Asia Tech x Singapore 2024
Squirro Marks Its Second Year on the KMWorld 100 Companies List
News
Squirro Marks Its Second Year on the KMWorld 100 Companies List