Mastering Virtual Selling for B2B

The Future of Sales in the Age of Augmented Intelligence

The Future Of Sales

Digital-First B2B Commerce is Quickly Becoming the New Normal

According to Gartner, "By 2025, 80% of B2B sales interactions between suppliers and buyers will occur in digital channels." The shift to digital comes with its unique challenges: sales representatives will be faced with new tasks and responsibilities, an increasing scope of work, and a growing amount of data and information from omnichannel customer interactions.

This webinar addresses the changes that sales professionals need to expect based on best practices and real-business success stories from sales leaders in the digital world. It will also show how to address growing amounts of data and shifting responsibilities by using augmented intelligence – a technology that enhances human decision-making and leverages skills and resources of sales professionals, in a smart and efficient manner.

The webinar answers the following questions:

  • How is digitization disrupting traditional sales processes?
  • What are the key adaptations to succeed in the future of sales?
  • What’s Augmented Intelligence and what role does it play in the future of sales?

If you’re a decision-maker in the area of sales or a business unit leader responsible for revenue generation and growth, this webinar is for you. It will help you to gain an edge over the competition in the digital age, improve the outcomes of your sales efforts, and create substantial added value for your customers and business as a whole.

Industry Leaders

Event Speakers

Ariel Ludi



Hammer Team

Ariel is a former SVP of Board Vision and SalesForce, CEO of Hybris, a leading omnichannel e-commerce solution and founder of the growth accelerator Hammer Group. He will share a practitioner’s view on digital transformation in sales.

Kamales Lardi


Top 3 Global Digital Transformation Leaders

Awarded by Thinkers360

Global award-winning digital business transformation expert and thought leader Kamales Lardi, recently appointed as Managing Director in Valtech Switzerland, will speak about leveraging technology in the new sales paradigm and give best practice examples.

Dorian Selz Squirro


CEO & Co-Founder


Co-Founder and CEO at Squirro, the global provider of augmented intelligence solutions and Gartner Magic Quadrant Visionary company. Dorian will show how to gain a competitive edge in sales with the use of augmented intelligence.

Gabriel Ruggli




Gabriel Ruggli is CEO of C-Level, an Exchange Platform for Swiss Executives. Furthermore, he founded one of the largest Swiss Drive-In Cinemas Autokino Winti during the Covid Crisis.

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