Zurich – 28 August 2018 – Squirro, Augmented Intelligence solutions provider, today announced that it has been included in Forrester Research, Inc.’s “Master The Mechanics Of Analytics For Revenue Growth” report, published on August 16, 2018. The report examines common revenue-supporting objectives for B2B customer insights (CI) leaders supporting marketing and sales as well as “how-to” analytical techniques to drive these objectives.
According to the report; “Product affinity analysis leverages product purchase data to uncover patterns that indicate products that are often purchased together. Popularized by Netflix and Amazon-type experiences, this method provides customers with personalized and relevant products and offers to increase product adoption per customer.
The report also adds “Squirro, has used this technique to help a financial firm determine the best financial instruments for individual customers and reveal the best three to four options to present to the user. This analytical method is foundational for upsell and cross-sell analysis.”
Dorian Selz, CEO and Co-founder of Squirro, said; “This report helps marketers and sales teams understand the different analytical approaches that are used to support intelligent targeting. These analytical techniques provide greater power in extracting data from a wider range of sources and provide contextual analysis on specific customers. Squirro helps customers with generating relevance and insight from unstructured and structured data to create actionable insight.”
More information about the Forrester report, ““Master The Mechanics Of Analytics For Revenue Growth” by Allison Snow with Srividya Sridharan and Aldila Yunus (August xx, 2018) can be found here.