Squirro partners up with Sovereign Merchant to strengthen presence in Australia and New Zealand region

February 20, 2014

ZÜRICH, February 20, 2014 – Squirro, the leader in Context Intelligence, and Sovereign Merchant, the business facilitator for new and disruptive cloud based technologies in Australia and New Zealand (ANZ), have signed a master reseller agreement to deliver Context Intelligence solutions to the ANZ market.

Context Intelligence is the ability to combine structured and unstructured data to generate actionable insights and for better-informed decision-making.

Today companies base 95% of their decisions on only 20% of their available data; the remaining 80% is left untouched. Squirro’s Context Intelligence solution extracts huge and key value from the 80% of unstructured information, combining it with structured data in order to radically improve decision-making, drastically reduce costs and help achieve major increases in effectiveness.

Squirro is the first Swiss company, along six other Leading Financial Innovators selected for FinTech Innovation Lab London. The Lab, which was launched by Accenture in 2012, is a collaboration between Accenture and leading financial institutions such as Barclays, Deutsche Bank, Citigroup, Goldman Sachs, JPMorgan Chase & Co., Morgan Stanley.

Furthermore, Squirro’s client portfolio includes amongst others worldwide companies like ABB, the international engineering consortium, Swisscom, Experteer, The Vanella Group.

With outstanding experience in management, sales leadership and business growth strategies Sovereign Merchant brings disruptive technologies and innovative solutions to the ANZ market via channel and other business processes designed to accelerate and maximize penetration and adoption.

The partnership between Squirro and Sovereign Merchant will address clients’ growing necessity of combining, analysing and interpreting structured and unstructured information in a unique and compelling way.

Speaking about the new partnership David Collins, Managing Director at Sovereign Merchant and former Alliances Director at QlikTech Australia said: “This partnership is great news for our existing clients, as we can now offer that much needed context discovery behind their data. The ability to identify patterns in big data collection is essential in extracting insights from Enterprise solutions. What people need behind the data to truly understand its context and this is what Squirro provides.”

Dr. Dorian Selz, Co-Founder, CEO at Squirro added: “We are thrilled to have Sovereign Merchant as our master reseller for ANZ. Its management experience is a guarantee of its capacity to understand client challenges and deliver solutions that match customer needs. Our common goal is to bring Context Intelligence solutions to the ANZ market and help companies leverage insights from their unstructured data.”

About Sovereign Merchant

With a wealth of experience in managing software organisation sales and go to market strategies, project management, consulting and enablement, Sovereign Partner helps companies launch software solutions quickly and cost effectively in Australia and New Zealand. Sovereign Merchant combines a strong understanding of the market, economy, partner landscape and local business needs and provides strategic advice and tactical execution for companies to excel.

Fore more information on Sovereign Merchant, visit: http://www.sovereignmerchant.com 

David Collins
Managing Director
Mobile: +61 467 444 021
E-mail: dcollins@sovereignmerchant.com

About Squirro

Squirro is the leader in Context Intelligence, combining structured and unstructured data to provide the ‘Why’ behind the data. The result is a relevant, real-time contextual stream procuring an embedded 360° context radar delivering better and more effective decision-making. What Business Intelligence systems did for numbers, Squirro does for content: make unstructured data usable.

For more information on Squirro, visit: http://www.squirro.com

Cesare Allavena
Marketing Director
Phone: +41 44 586 98 98
E-mail: cesare@squirro.com