I just came across this post by Laurel Miltner and couldn’t agree more. Her main argument is, that automating tweets goes against everything what social media is intended to be.
Let’s take this argument one step further: Let’s suppose that more and more we see brands large and small resorting to automation on the grounds that the social media maelstrom is simply become unmanageable without some automation.
The endplay? Automatically generated tweets answered by auto responders triggering automatically curated feeds picked up by content robots or so. Hogwash!
In the end you have algorithms talk to algorithms and a totally irrelevant Twitter. Or may be that’s the future of social media anyway.