AtoBI today announced a new partnership with Squirro and Sovereign Merchant.

March 17, 2014

Melbourne, March 17, 2014 – AtoBI, one of the premier Qlik solutions providers in Australia and New Zealand and Squirro, the leader in Context Intelligence have signed a partnership agreement to deliver Context Intelligence solutions to the Australian market.

Context Intelligence is the ability to combine structured and unstructured data to generate actionable insights and for better-informed decision-making.

Today companies base 95% of their decisions on only 20% of their available data; the remaining 80% is left untouched. Squirro’s Context Intelligence solution extracts huge and key value from the 80% of unstructured information, combining it with structured data in order to radically improve decision-making, drastically reduce costs and help achieve major increases in effectiveness.

Squirro is the first Swiss company, along six other Leading Financial Innovators selected for FinTech Innovation Lab London. The Lab, which was launched by Accenture in 2012, is a collaboration between Accenture and leading financial institutions such as Barclays, Deutsche Bank, Citigroup, Goldman Sachs, JPMorgan Chase & Co., Morgan Stanley.

Furthermore, Squirro’s client portfolio includes worldwide companies like ABB, the international engineering consortium, Swisscom, Experteer and The Vanella Group amongst others.

AtoBI’s mission is to make data consumers self sufficient to maximise their investment. Their commitment to delivering projects efficiently, in timescale and with high ROI has driven their fast growth.

The partnership between Squirro and AtoBI was driven by Master Reseller Sovereign Merchant and will address clients’ growing necessity of combining, analysing and interpreting structured and unstructured information in a unique and compelling way.

Speaking about the new partnership Ben Mills, Managing Director to AtoBI said: “As a 100% Qlik expert solutions provider, we are very careful to only look at those complimentary solutions and extensions that can really add significant value to our customers’ Qlik implementations. Squirro undoubtedly fits that category, with the phenomenal growth of unstructured data and the ever-increasing business demand to enable easy insights across this data, we see Squirro as an essential tool for meeting this demand. We are excited to be able to bring this new capability to our customers.”

Dr. Dorian Selz, Co-Founder, CEO at Squirro added: “We are thrilled to partner with AtoBI on the Australian market. Adding to our presence on the ANZ market with our Master Reseller Sovereign Merchant we are in a unique position to bring Context Intelligence to the market and provide an unparalleled level of service.” 

About AtoBI


We are a fully Certified QlikView Partner and Reseller with Certified Trainers and Consultants and over 8 years QlikView experience delivering to All Businesses Large or Small, across a range of sectors including Finance, Health, Media, Telecoms, Energy, Education, Manufacturing, Retail, Technology and Legal.

Our business is 100% QlikView. We are dedicated to providing the best QlikView Consultants, Training and Solutions worldwide, with particular expertise in Training and delivering complex solutions to the Enterprise. Our locations include Australia and the U.K.

Fore more information on AtoBI, visit:

Ben Mills
Managing Director
Phone: +61 3 9017 1820

About Sovereign Merchant


With a wealth of experience in managing software organisation sales and go to market strategies, project management, consulting and enablement, Sovereign Partner helps companies launch software solutions quickly and cost effectively in Australia and New Zealand. Sovereign Merchant combines a strong understanding of the market, economy, partner landscape and local business needs and provides strategic advice and tactical execution for companies to excel.

Fore more information on Sovereign Merchant, visit:

David Collins
Managing Director
Mobile: +61 2 8006 1021

About Squirro


Squirro is the leader in Context Intelligence, combining structured and unstructured data to provide the ‘Why’ behind the data. The result is a relevant, real-time contextual stream procuring an embedded 360° context radar delivering better and more effective decision-making. What Business Intelligence systems did for numbers, Squirro does for content: make unstructured data usable.

For more information on Squirro, visit:

Cesare Allavena
Marketing Director
Phone: +41 44 586 98 98