40% of all first-time buyers cited Data Visualization as the top reason for evaluating BI software
Software Advice provide advice to enterprises on how to find the right software for their organization.
They recently published their 2014 Business Intelligence Software BuyerView in which they detail the main reason why buyers will seek new BI solutions.
Some key findings include:
- Over 60% of prospective BI software buyers are business professionals (rather than IT professionals).
- 95% of buyers want an integrated suite (i.e. a system that houses multiple BI tools).
- Collectively, 75% of buyers listed customizable dashboards (and reporting), user-friendly interfaces and data warehousing as the most-desired features.
Here is the presentation:
You can read the full report here.