Financial institutions turn to big data to improve client advising

December 8, 2014

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Last week UBS held their first Innovation challenge in Singapore to help them answer the following problem statement:

“Across the industry, clients are overwhelmed by data from publicly available financial information and banks’ proprietary research. As part of continued innovation and our commitment to service excellence, UBS is seeking a new methodology for identifying the most relevant information for each client from all available data and delivering dynamic personalized content, tailored to the individual client’s needs and investment preferences.”

They reviewed over 80 entries and selected 5 finalists (amongst them Squirro) to come to their Singapore offices and present innovative solutions.

Jeffrey Vögeli of Bloomberg covered the event and in his article explains how this trend is becoming a competitive advantage for financial institutions who embrace it quickly.

Read the article here.